Heidell Baran

Heidell Baran is a Marketing Strategy Leader at Walt Disney World, where they are dedicated to creating magical moments for guests. With a background in marketing strategy and diversity, equity, and inclusion, Heidell inspires cross-functional teams to achieve revenue growth and product innovation within the hospitality and consumer goods industries. Previously, they served as Senior Manager of Consumer Insights, Measurement, and Analytics at The Walt Disney Company and held various positions at Procter & Gamble, focusing on brand management and consumer research. Bilingual in English and Spanish, and proficient in Portuguese, Heidell also leads the Hispanic Employee Resource Group, fostering a culture of belonging.