Disney
As Senior Vice President, Franchise Content and Strategy at Lucasfilm, James Waugh oversees the Franchise Story and Content teams, and has been a member of the Star Wars creative brain trust since 2016. His professional passion lies in building intellectual property (IP) through compelling narrative and experiential content. At Lucasfilm, Waugh leads narrative development across franchise lines of business and platforms including Franchise Animation, Video Games, Parks, Publishing, Immersive Entertainment, Consumer Products, and Digital/Online Content initiatives.
In addition to maintaining a holistic brand and story-world experience, Waugh has led Lucasfilm’s transmedia efforts for Star Wars feature films such as Rogue One, Solo, The Last Jedi and The Rise of Skywalker, as well as series including The Mandalorian, Star Wars Resistance, Star Wars Rebels, The Clone Wars and The Bad Batch. He has also led the story group’s development efforts for multiple video game titles, including Star Wars Jedi: Fallen Order and Vader: Immortal. Waugh spearheaded strategic initiatives such as the Star Wars Kids online channel, and provides ongoing stewardship for The High Republic, Star Wars’ first new fictional era since the Disney acquisition. In Animation, Waugh served as the Executive Producer on Star Wars: Visions, LEGO Star Wars Holiday Special, LEGO Star Wars Terrifying Tales, Star Wars: Galaxy of Adventures, Star Wars: Roll Out, Star Wars Galaxy of Creatures, and others in various stages of development and production.
Prior to joining Lucasfilm, Waugh served as the Sr. Director of Story & Creative Development at Blizzard Entertainment, leading the company’s Creative Development Department while overseeing narrative and IP for many of its cross-media blockbuster franchises. In the games-to-film space, Waugh spearheaded Blizzard’s development on projects with ABStudios and Legendary Films, and played a critical role in the development of Warcraft: The Beginning, the feature film directed by Duncan Jones.
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Disney
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The Walt Disney Company (Disney) is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Studio; it also operated under the names the Walt Disney Studio and Walt Disney Productions before changing its name to The Walt Disney Company in 1986. Early on, the company established itself as a leader in the animation industry, with the creation of the widely popular character Mickey Mouse, who is the company's mascot, and the start of animated films. Together with its subsidiaries, The Walt Disney Company is a diversified worldwide entertainment company with operations in the following business segments: Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Consumer & International. In October 2020, the Company announced a strategic reorganization of their media and entertainment businesses to accelerate the growth of their direct-to-consumer strategy. The operations of the Media Networks, Studio Entertainment and DTCI segments were reorganized into four groups: three content groups (Studios, General Entertainment and Sports), which are focused on developing and producing content that will be used across all of their traditional and DTC platforms and a distribution group, which is focused on distribution and commercialization activities across these platforms and which has full accountability for media and entertainment operating results globally. The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies families have come to love for over 90 years.