Greg Murff is an experienced finance professional with a diverse background in both hospitality and entrepreneurship. Currently serving as Controller at Display Source Alliance since July 2023, Greg has previously held positions as Owner & Operator of Murff Metal Scapes and Murff Metal Works from March 2015 to July 2023, specializing in custom metal products and interior design services. Prior finance roles include Director of Finance at the Omni Dallas Convention Center Hotel, where responsibilities encompassed budget management, forecasting, and financial reporting from November 2012 to March 2015, as well as similar director positions at Hilton Hotels Worldwide and Hershey Entertainment & Resorts. Greg holds a BBA in Accounting from Penn State University and has further educational credentials from Kansas State University and The University of Texas at Arlington - College of Business.
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