Serafina Arzano

Serafina Arzano is an experienced brand manager currently serving as the Brand Manager of Global Licensing at Donna Karan since April 2011. In this role, Serafina oversees nine worldwide licenses, ensuring business development across accessory categories and analyzing various reports to verify compliance with contractual obligations. Responsibilities include partnering with Marketing and PR on ad campaigns and seasonal events, analyzing business plans for growth, monitoring selling trends, and conducting research on competitive brands. Prior experience includes a Marketing Assistant position at By Kilian and an internship in Global Licensing at Donna Karan. Serafina holds a Bachelor’s degree in Marketing and Legal from Hofstra University, completed in 2010.