Lydia Atwood

Lydia Atwood is a highly skilled professional with a strong background in analytics and client enablement. Currently serving as Client Enablement Lead at DMPG since June 2023, Lydia previously held multiple roles at Dentsu, including Analytics Manager and Senior Analytics Executive from October 2020 to April 2023. Prior experiences include working as an Insights Analyst at McGrath Foundation, where Lydia focused on fundraising efficiency, and at Reach plc, where Lydia developed expertise in data analysis and insightful presentation creation. Early career roles encompass positions in public relations, beauty advising, and customer service, showcasing a diverse skill set in communication, sales, and client relations. Lydia holds a Bachelor's degree in Business Administration and Management from Leeds Beckett University, earned between 2013 and 2016.