DMW Direct
Bill Spink is currently a Partner, EVP, and Senior Strategist at DMW Direct since May 2023. Prior to this, Bill held the role of Partner and Chief Creative Officer at the same company from 2000 to 2023. Before DMW Direct, Bill was the Vice President and Chief Creative Officer at DIMAC Direct from 1997 to 2001, working with clients such as Microsoft and Xerox. Bill also served as a Managing Partner and Creative Director at Gillespie Advertising (now MRM McCann) from 1985 to 1997, where Bill was involved in launching the first live VISA application on the web. Bill's extensive experience in creating effective response marketing programs across various media platforms for a wide range of clients showcases their expertise in the industry.
DMW Direct
DMW is an award-winning direct response advertising agency with 40 years of experience in creating innovative response marketing campaigns and breakthrough creative for our clients — all driven by data insights and analytics. Here’s the part where you ask: What’s the difference between you and other agencies? Well, we do everything that a “creative shop” can do. But we do much more. Our agency teams have expertise spanning Strategy, Creative, Digital, Analytics, Media, and Production. And we work across all media: digital video, TV, direct mail, and print. All with a powerful focus on direct response and results. DMW has an especially deep practice in health insurance and health care for the 65+ population, plus other lines of insurance, and financial services. Clients rely on us to produce successful response marketing strategies and tactics driven by data, media placement and analysis, digital/mobile expertise, and cutting-edge creative. Our teams are focused on Core Values — connected, inquisitive, accountable, authentic — that motivate us to do great work and Inspire Direct Results.