Sinikka Alanne

Sinikka Alanne has a diverse work experience spanning over several companies. Sinikka started their career as an Account Manager at Polytypos Oy/TS-yhtymä in 1991 and later moved to Tapiola-yhtiöt, where they worked as an Account Manager from 1997 to 1999.

In 2000, Alanne joined Sanoma Magazines Finland, initially serving as a Product Marketing Manager until 2004 and then as a Marketing Manager until 2011. During their time at Sanoma Magazines Finland, they handled various marketing responsibilities.

From 2011 to 2014, Alanne worked at Sanoma Media Finland, Kids Media, where they held the position of Director, comics. In this role, they had P&L responsibility for Disney comics and worked closely with Disney and Sanoma Holland Kids & teens unit.

Afterwards, Alanne joined Sanoma Media Finland, Sanoma Kids as a Commercial Director in 2014. In this role, they were responsible for B2B and B2C sales guidance, portfolio development, and commercialization of creative solutions for B2B sales in Sanoma Kids media unit.

Sinikka'smost recent work experience includes serving as the Director, Marketing Operations at DNA Oyj in 2020. In this role, they led a team of +20 marketing professionals, ensuring the achievement and surpassing of business goals by creating interest in DNA's services and products. Alanne was also in charge of the marketing strategy, budget, ROMI, customer insight, and competence development of the marketing team of DNA's consumer business.

In 2021, Alanne was promoted to the Vice President, Marketing role at DNA Oyj, where they continued to lead the consumer marketing operations and oversee the marketing team and partners to achieve business goals.

Sinikka Alanne received their Master of Science (M.Sc.) degree in Marketing & Business Law from the University of Turku, where they studied from 1986 to 1991. Recently, in 2019, they pursued further education at Aalto University Executive Education and Professional Development, specializing in International Business. The specific degree earned at Aalto University is not mentioned.