Christina Bumbaca

Christina Bumbaca is an experienced marketing professional with a strong background in mobile gaming and customer engagement. Currently, Christina serves as the Head of Growth for EA Mobile at Electronic Arts, having progressed through various leadership roles since June 2011, including Sr. Director positions for Mobile Growth and Publishing. Christina specializes in driving global marketing strategies, co-marketing initiatives with major mobile platforms, and enhancing marketing technology for mobile game development. Prior to Electronic Arts, Christina held a position as CRM and Engagement Marketing Manager at Guess, where responsibilities included maximizing revenue through targeted marketing promotions. Christina began her career as a Planner at Gap Inc. and holds an MBA from UCLA Anderson School of Management, along with a B.S. in Business Administration from the University of California, Berkeley.