Sofia Salmela

Sofia Salmela has been serving as the Development Manager for Martech and Analytics in B2B Marketing at DNA Oyj since October 2017, where responsibilities include the development of marketing technology solutions, customer segmentation, and customer journey creation for B2B clients. Sofia has also held the position of Marketing Analyst, focusing on B2B lead generation and data analytics. Prior experience includes roles at Live Nation Finland Oy as a Project Coordinator, Project Assistant, and Financial Assistant, along with a customer service position at Turun Teknologiakiinteistöt Oy. Sofia holds a Master of Social Sciences degree from the University of Turku, specializing in Economic Sociology, with additional studies in Business Economics and Labour studies.