Lauren Tucker

CEO & Founder at Do What Matters

Frustrated with the lack of progress on diversity, equity, and inclusion, Dr. Tucker left her position as an agency Chief Strategy Officer to promote a different approach to increasing diversity in an industry that is still more than 75 percent white.

An entrepreneur with a history of leadership, research, practice, and activism in race, ethnicity, and gender, Dr. Tucker is an honorary research fellow at the School of Mass Communication Research Center at the University of Wisconsin, where she received her doctorate. She has worked at some of the world’s most renowned advertising agencies, including Leo Burnett, Burrell Communications, and the Martin Agency, and is also co-founder of Indivisible Chicago, a progressive political organization dedicated to making civic activism easy, accessible, and impactful.

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Timeline

  • CEO & Founder

    Current role

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