Sinden Luciuk

Sinden Luciuk is the current Vice President of Members' Products and Services at Doctors of BC. Sinden has held various positions at Doctors of BC since 2011, including Executive Director of Members' Products and Services and Director of Insurance. Prior to their work at Doctors of BC, Sinden was with the Canadian Pension & Benefits Institute, where they served as Past Chair of the Pacific Regional Council and the Continuing Education Committee. Sinden has also worked as a Program Manager for Health and Wellness at Pacific Blue Cross and as an Account Executive and Account Associate for Manulife Financial.

Bachelor of Health Science from the University of Waterloo, a CPHR from the Canadian Council of Human Resources Associations, and a BHSc from the University of Waterloo. Sinden also has a diploma in respiratory therapy from Thompson Rivers University. Sinden Luciuk is also certified in Maslow's hierarchy of needs, reality-based leadership, and fierce conversations from Fierce, Inc. Sinden is also certified in Canadian society of association executives and Prosci change management. Lastly, they are SHRM certified.

Sinden Luciuk works with Sarah Vergis - CFO, Linda Lemke - VP, Engagement & Quality Improvement, and Amanda Corcoran - Chief People & Technology Officer. Sinden Luciuk reports to Allan Seckel, CEO.