Erica Smith

Erica Smith is a seasoned marketing professional with extensive experience in digital marketing and program management across various industries. Currently serving as a Senior Digital Business Marketing Manager at DocuSign since June 2020, Erica leads initiatives focused on the acquisition and retention of individual professionals and small businesses through self-service channels. Prior roles at SEPHORA, including Digital Marketing Manager and Program Manager, involved managing omni-channel marketing programs and fostering cross-functional team partnerships. Erica's marketing background also includes positions at Vionic Group as a Marketing Specialist and Marketing Coordinator, where responsibilities encompassed project management, brand advertising coordination, and collaborative marketing content creation. Erica's initial tenure at DocuSign as a Product Marketer provided foundational skills in executing go-to-market activities and crafting marketing content. Educational credentials include a degree from the University of California, Berkeley.