Lauren Relay

Sr Director, North America Segment Strategy & Field Marketing at Domo

Lauren Relay has over 18 years of experience in the field of marketing and strategy. Lauren has held various leadership roles in renowned companies such as Domo, Inc., CenturyLink, Level 3 Communications, and Qwest Communications International, Inc.

At Domo, Inc., they currently serve as the Sr Director, North America Segment Strategy & Field Marketing. In this role, they have successfully built the Enterprise Field Marketing function and led a team in executing marketing-led, sales-activated revenue generation strategies. Lauren has been recognized as a valuable partner to Enterprise Sales and has driven down costs while expanding their responsibilities to support SMB and Enterprise segments.

During their tenure at CenturyLink as the Director, Global Marketing Operations and Field Marketing for the Global Accounts Division, Lauren played a pivotal role in delivering substantial revenue uplift and implementing a data-driven approach to demand generation and integrated marketing. Lauren exceeded budgeted targets and mentored a global team to expand their skills and grow their careers.

As the Sr. Manager, Field Marketing at Level 3 Communications, Lauren led a team in delivering revenue uplift from strategic accounts and wholesale sales teams. Lauren introduced best practices and achieved significant cost savings while driving revenue growth and enhancing customer engagement.

In their earlier years at Qwest Communications International, Inc., Lauren served as the Lead Marketing and Communications Manager. Lauren consistently exceeded revenue and sales targets while implementing cost-saving measures. Lauren was responsible for managing a multi-million-dollar wholesale marketing budget, organizing tradeshows, producing executive-level customer experiences, and ensuring consistent brand messaging.

With their extensive experience in strategy development, revenue generation, budget management, and team leadership, Lauren Relay has proven to be a highly accomplished marketing professional.

Lauren Relay received a Bachelor of Business Administration (B.B.A.) degree in Marketing from the University of Notre Dame - Mendoza College of Business. No information about the start year, end year, or any other educational experiences is provided.

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Timeline

  • Sr Director, North America Segment Strategy & Field Marketing

    April, 2021 - present

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