Tyler (Bingyu) Chen is an experienced marketing professional specializing in digital marketing and brand management. Currently serving as the DTC Head at Laifen since January 2024, Tyler oversees various aspects of Direct-to-Consumer operations, including website optimization, product strategy, and cohesive marketing campaigns. Previously, as the Digital Marketing Manager at Zuvi, Tyler focused on brand growth through data-driven marketing tactics, while also managing the implementation of paid media strategies. Tyler's extensive experience also includes a role as International Marketing Director at Shokz, where leadership in brand image building and promotion channel management was key. Tyler holds a Master's degree in Economics from The Chinese University of Hong Kong and dual Bachelor's degrees in Economics and International Economics from the University of Illinois Urbana-Champaign and Washington College, respectively.

Location

Shenzhen, China

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Dongguan Laifen Electronic Technology Co., LTD

Laifen was established in 2019, by Hongxin Ye, a creative geek and his team of passionate developers, inspired by the idea that a well-developed motor could improve the performance of an appliance significantly. With the endeavor over 2 years, Laifen has finally equipped the technology of 110000 rpm motor, and integrated it into an outstanding high speed hair dryer, balancing perfect user experience with an economical price. We believes that with the efforts of Laifen, our users could enjoy daily life with higher efficiency, more convenience, while still affordable. In addition to hair dryer, Laifen has devoted herself into the popularization of high technology, bringing more enjoyments to consumers. Contact information: ✔️ ☎ TEL: +86 755 8666 5249 ✔️ ✉ Email: info@laifentech.com / csteam@laifentech.com ✔️ ✇ Website: https://www.laifentech.com/ Thank you for visiting us & we hope you enjoy your time on our page.


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Headquarters

Shenzhen, China

Employees

51-200

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