Tyler Chen

Tyler (Bingyu) Chen is an experienced marketing professional specializing in digital marketing and brand management. Currently serving as the DTC Head at Laifen since January 2024, Tyler oversees various aspects of Direct-to-Consumer operations, including website optimization, product strategy, and cohesive marketing campaigns. Previously, as the Digital Marketing Manager at Zuvi, Tyler focused on brand growth through data-driven marketing tactics, while also managing the implementation of paid media strategies. Tyler's extensive experience also includes a role as International Marketing Director at Shokz, where leadership in brand image building and promotion channel management was key. Tyler holds a Master's degree in Economics from The Chinese University of Hong Kong and dual Bachelor's degrees in Economics and International Economics from the University of Illinois Urbana-Champaign and Washington College, respectively.