DON'T QUIT! Sports Nutrition
Chad Cunningham has a diverse work experience spanning over several years. Chad began their professional journey in the US Army, where they served in various roles, including Fires and Effects Coordinator and Platoon Leader & Fire Support Officer. During their time in the army, they successfully managed reconstruction projects and trained troops in combat operations.
After leaving the military, Chad moved into the private sector, working for companies such as X2 PERFORMANCE® and LA Libations. In their roles at X2 PERFORMANCE®, they held positions such as Vice President of Operations & Product Development and Vice President of Creative & Digital Operations. During their tenure, they played a crucial role in launching the X2 Performance® brand nationally, developing marketing programs, and overseeing digital marketing strategies.
Most recently, Chad joined DON'T QUIT! Sports Nutrition as the Senior Vice President of Operations & Product Development. In this role, they are responsible for the growth and development of the sports nutrition brand.
Throughout their career, Chad has demonstrated strong leadership skills and a proven ability to drive successful outcomes in various industries.
Chad Cunningham attended the United States Military Academy at West Point from 2000 to 2004, earning a Bachelor of Science degree in Psychology.
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DON'T QUIT! Sports Nutrition
DON’T QUIT is one of the fastest growing sports nutrition brands featuring Clean / Healthy Sports Energy + Hydration Drinks, Protein Drinks, and coming soon: Adult Nutrition Shakes. DON’T QUIT is backed by Keurig Dr. Pepper, Madison Square Garden, L Catterton, Sweetwater Private Equity and LA Libations (the Beverage Incubator and Accelerator behind Body Armor, CORE Water, ZICO, etc.). DON’T QUIT shareholders and brand partners from the world of sports, include NFL Icon Damar Hamlin, NFL All-Pro Saquon Barkley, Super Bowl Champion Lavonte David, as well as Peloton Instructor Kendall Toole. DON’T QUIT was developed for health-conscious “label readers” to help them persevere through life’s inevitable peaks & valleys. While some brands tout “Better for You” DON’T QUIT stands alone as the brand who features no artificial flavors, colors or sweeteners (no sucralose) across its portfolio. DON’T QUIT products can be found at over 6,000 retail outlets including Walmart, Albertson’s, Safeway, CVS, Ralph’s, Save Mart, Tops Markets as well as on Amazon.com and Walmart.com. DON’T QUIT’s retail footprint is expanding rapidly throughout 2024. For more information, please visit: www.dontquit.com