Qiyu Chen

Qiyu (Cherie) Chen is a skilled marketing professional with extensive experience in retention marketing and digital analytics. Currently serving as a Senior Associate in Retention Marketing at DoorDash since June 2022, Qiyu focuses on analyzing campaign results to enhance performance and provide strategic recommendations through collaboration with cross-functional teams. Prior to this role, Qiyu worked as a Senior Digital Marketing Analyst at Yamibuy.com from June 2018 to April 2022, where responsibilities included building comprehensive Google Data Studio dashboards to track user engagement and revenue, as well as managing and validating diverse data sources for reporting purposes. Qiyu holds a Bachelor's degree in Advertising from the Communication University of China and a Master's degree in Communication Management with a focus on Marketing Analytics from the University of Southern California.