Beatriz Cobo de Las Peñas

Beatriz Cobo de las Peñas is a seasoned marketing communications professional with extensive experience in leading strategic initiatives across various industries. Currently serving as Senior Marketing Communications Manager at dormakaba since May 2022, Beatriz directs glocal MarCom campaigns, editorial planning, and digital marketing efforts. Prior to this role, Beatriz contributed as Communication Manager for South Europe and LATAM at Digital Virgo, where responsibilities included content marketing strategy, corporate marketing, and global communication projects. Beatriz has also held positions at Saint-Gobain España as Corporate Communication Specialist and ATREVIA as Communication and PR Consultant, focusing on communication strategies, event management, and media relations. Beatriz possesses a Master's degree in Corporate Communication from TRACOR and degrees in Media & Communication and Audiovisual Communication and Advertising from recognized institutions.