Laura Baker-Finch

Laura Baker-Finch is an experienced content strategy executive with a strong background in advertising and brand development. Currently serving as Senior Vice President of Content Strategy and Client Activation at Dotdash Meredith since August 2017, Laura has led content strategies for various lifestyle verticals, including Home, Tech, and Fashion. Prior roles include Executive Director of Content & Strategy at Meredith's Foundry, where leadership encompassed Beauty, Fashion, and Luxury categories, and Associate Creative Director at LoveLive, where Laura developed branded content for prominent clients like Verizon and Spotify. With earlier positions at companies such as Oasis Festival and Cultivora, Laura has consistently demonstrated expertise in audience development, content marketing, and cross-department collaboration. Laura holds a Bachelor of Arts in Anthropology and Media, Communications, and Culture from New York University.