Michael Zakkour is the Founder and CEO of 5 New Digital, a consulting firm specializing in digital and technology enablement strategies for B2C and B2B companies. They have extensive experience in digital commerce, immersive commerce, and global market expansion, having led practices at Tompkins International and served as a Vice President at Beijing Gongmei/Shanghai Direct. Currently, they are also a Managing Director at Sellside Group and an Interim International Marketing Lead at Unilever. Michael is an acclaimed author and speaker, recognized as a Top Retail Influencer by Rethink Retail from 2022 to 2024, and has appeared in numerous media outlets, including the BBC and CNN.
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