Bhaskar Borah

Bhaskar Borah currently serves as Senior Vice President and Head of Marketing Data Science & Technology at Dow Jones, a role focused on establishing a leading marketing data science function for various B2C and B2B businesses and publications. Previously, Bhaskar held multiple positions at Citi from January 2006 to February 2024, including Director of Data Science for Customer Engagement in the US Consumer Business, where responsibilities involved developing data-driven strategies to engage over 33 million customers. Earlier roles at Citi encompassed Senior Vice President and Vice President of Data Science, delivering analytics solutions to optimize business strategies. Bhaskar's career began at the State Bank of India as a Management Associate in Derivatives & Structured Products and included experience as a Graduate Engineer Associate at Larsen & Toubro. Bhaskar holds an MBA from the Indian Institute of Management Ahmedabad and a Bachelor of Engineering in Mechanical from Birla Institute of Technology and Science, Pilani.