Sherry Weiss

Sherry Weiss is the Chief Marketing Officer at Dow Jones. She is a customer-focused marketing and experience leader with a passion for creating marketing programs that drive growth, engagement and retention. Her background has been focused on the intersection of marketing and product, building data-driven strategies and next-gen capabilities aimed at advancing business performance and customer satisfaction.

Sherry oversees all marketing activities at Dow Jones and The Wall Street Journal, responsible for driving customer acquisition, retention and subscriptions; enhancing and promoting the brand; and optimizing marketing efforts across the Dow Jones ecosystem.

Prior to joining Dow Jones, Sherry was Head of Marketing Transformation and Channel Delivery for Citi’s Personal Banking & Wealth Management Group, where she led a multi-year marketing transformation effort for the Credit Card, Retail Bank, Retail Services, Mortgage and Wealth lines of business. Sherry also led marketing strategy and innovation for Citi’s Branded Cards business, where she developed and launched a marketing innovation hub to drive significant growth for the organization.

Prior to Citi, Sherry was Head of Loyalty and Retention at Jet.com, a rapid growth e-commerce start-up purchased by Walmart in 2016.