Toni Ratcliff is a seasoned professional with extensive experience in digital advertising and programmatic yield management. Currently serving as a Senior Manager at Dow Jones since March 2013, Toni oversees programmatic efforts across the Open Exchange, collaborating with various partners to enhance revenue and resolve technical issues. Previous positions at Dow Jones included Global Manager for Digital Operations across EMEA and APAC, where Toni ensured the successful delivery of digital campaigns and adherence to client KPIs. Toni's background also includes roles at CBS Interactive, Factory Media, Carat Global, and Newsquest Media Group, accumulating a wealth of expertise in campaign management, ad operations, and digital media development. Toni holds a Bachelor of Arts in History and Literature from the University of Essex.