Shakayla Zoss

Shakayla Zoss is a Marketing and Branding Specialist at Downtown Lansing Inc. since August 2023, with a strong background in public relations and marketing. Prior experience includes serving as a Public Relations Account Executive, Associate, and Specialist at MHP/Team SI from January 2020 to August 2023. Shakayla contributed to BSR REIT as a Marketing Intern from May 2019 to January 2020, successfully implementing a feedback incentive that reduced negative reviews by 50%. Previous roles also include Communications Internships at Arkansas Fly Fishers, where Shakayla designed a new website, and at Children International, where a social media marketing plan and a Global Survey were developed. A Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication was obtained from the University of Arkansas at Little Rock in 2019.