Niki Cronje

Niki Cronje is currently serving as the Director of Partnerships for sub-Saharan Africa at DP World since September 2023. Previously held significant marketing leadership roles at Imperial from February 2019 to September 2023, including Vice President of Marketing, Sponsorship, and Brand, where Imperial was recognized as one of Africa's Top 150 most valuable brands. Niki has a strong background in brand management and corporate social responsibility, exemplified by work as Head of Group Marketing at IMPERIAL Group and involvement in the launch of major road safety campaigns. Additionally, Niki served on the boards of the Global Road Safety Partnership and Wheel Well, focusing on road safety education and initiatives. Early career experience includes client service roles at prominent advertising agencies. Niki's educational credentials include a Postgraduate in Marketing Management from IMM Graduate School and a Senior Management Programme from GIBS Business School.