Benoît Gonard

Benoît Gonard is the Head of Growth at DQE, Data Quality Everywhere, where a multi-channel lead acquisition strategy is developed and executed to drive international growth since December 2024. With extensive experience at Avanquest from October 2011 to October 2023, Benoît served as Director of Conversion Rate Optimization, where optimization of conversion funnels for key brands and management of A/B testing contributed to a 70% increase in Lifetime Value through the migration to a subscription model. Additional roles at Avanquest included Digital Marketing Director and Business Development Manager, focusing on traffic acquisition and growth hacking, resulting in a significant increase in the Utilities business. Previous experience includes roles at Amazon in merchandising and stock management, as well as internet marketing management at Micro Application, and early career work at Avanquest as a Webmarketer. Benoît holds a Master’s degree in Marketing from École Supérieure de Commerce Et de Management and has additional education from Trinity College Dublin.