Jessica Cheng

Jessica Cheng is a seasoned Marketing Manager with extensive experience in the APAC region, currently at Airwair International Ltd - Dr Martens since July 2014. Previously, Jessica served as Assistant Brand Manager at eternal optical company, focusing on brands such as adidas, Tag Heuer, and Red Bull Racing, where responsibilities included brand strategy formulation, annual forecasting, and relationship management with brand principals. Prior experience at HPSL involved advertising and promotion for well-known outdoor brands like The North Face and Burton, emphasizing retail support, PR, and event management. Jessica holds a Bachelor's degree in Fashion & Textile from The Hong Kong Polytechnic University School of Design.