Simon Bradshaw

Simon Bradshaw is an experienced professional in consumer and shopper insights with a career spanning over two decades. Currently serving as the Head of Consumer and Shopper Insight at Dr. Oetker since December 2008, Simon manages research projects to prioritize consumer needs within the UK business. Previously, Simon held roles such as UK Consumer Insight Manager and Category Insight Manager at Dr. Oetker, focusing on ad hoc and continuous research projects, as well as data agency relationships with IRI and Kantar. Prior experience includes various market research positions at SSL International, working on notable brands like Scholl and Durex, where responsibilities encompassed a wide range of market research tasks. Simon Bradshaw holds a BSc (Hons) in Business Decision Analysis from the University of Staffordshire.