DRAGON ALLIANCE
Alessandro Castelli is a seasoned professional with extensive experience in commerce and brand representation. As the founder of Day One Street Roots agency since January 2018, Alessandro has established a strong foothold in the industry. In addition, a significant tenure at Dolly Noire S.r.l. since January 2015 and multiple agent roles with brands such as IRIEDAILY, Sole Technology, DAKINE, Protest Sportswear, DRAGON ALLIANCE, and Four Star Distribution highlight Alessandro's expertise in sales and marketing across diverse sectors, including snowboarding and lifestyle apparel. Alessandro also contributed as an agent for Electric Visual Evolution, LLC, specializing in eyewear and accessories from June 2015 to May 2021. Alessandro holds a diploma in Graphic Design from Kandinsky, further enhancing a multifaceted skill set.
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DRAGON ALLIANCE
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. Internationally recognized as a youth, lifestyle brand, Dragon utilizes its world class team of athletes to help inspire an ever-evolving range of products and technologies. Distributed in over 50 countries, Dragon's offerings include a wide selection of visually distinct sunglasses, snow goggles, motorsport goggles and softgoods.