Dragon Edge Group
Dennis Balajadia is the Co-Founder & CEO of Dragon Edge Group since 2005. Before that, they were the Director at Lloyd Laboratories, Inc. starting from 2001. In the same year, they also worked as a Creator at HalfMoon Bibingcrepe until 2003. Prior to that, they were the Operations Manager at Cosmetics Specialist, Inc. from 2000 to 2002. Starting from 1999, they worked as a Global Equities Trader at Citisecurities, Inc. until 2000.
Dennis Balajadia's education history includes a Master in Entrepreneurship from the Asian Institute of Management (2001-2002), a Bachelor of Science degree in Management of Applied Chemistry from Ateneo de Manila University (1995-1999), and they attended La Salle Green Hills (1991-1995). Dennis also completed courses in "Disruptive Innovation: Strategies for a Successful Enterprise" at Harvard Business School Executive Education (2018), and "Kellogg on Branding" at Northwestern University - Kellogg School of Management (completed before 2016). Additionally, they obtained certifications in "Prof G Certified Brand Strategist" from Section4 (2020), "Business Process Design for Strategic Management" from MIT Sloan School of Management (2019), and "Digital Marketing Strategies" from Northwestern University - Kellogg School of Management (2019).
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Dragon Edge Group
Our founders Dennis and Emily Balajadia best embody our mantra of challenging the status quo and creating remarkable brands. We believe in creating mediocrity-busting results; thus, we came up with the first ever clear spray sun block in the Philippines - Beach Hut. And that's where it all started. From our humble beginnings in 2005 -DEG has grown to a portfolio of amazing brands such as Beach Hut Sunblock, Cycles Baby Detergent, Cradle Nipple and Bottle Cleanser, Bliss Lubricant, Felina Lubricant, Smart Steps, Bite Block Insect Repellent and Holy Seat Toilet Sanitizer. The different product lines are housed under DEG's 3 subsidiaries: Naturale Labs, EVEolution and Skintimates. We at DEG are constantly seeking ways to be of better service to those all who matter to us. A small but highly efficient group of ignited individuals who believe that there are no borders, only limitless playgrounds waiting to be discovered. Join us with our journey of creating remarkable brands and amazing businesses in the years to come. You may call us unconventional but we believe that to achieve extraordinary results you must stop doing ordinary things.