Dragons Group
Minna Movallali is an experienced professional in account management, content creation, and communications with a strong background in the beauty, health, and retail sectors. Currently serving as Account Director at Dragons Group since August 2023, Minna previously worked as a Senior Consultant at rpc - The Retail Performance Company for a brief period in 2023. Minna's tenure at BHI Beauty & Health Investment Group GmbH & Co. KG included roles as Senior Content Manager and Content Manager for France, where responsibilities involved market launches, SEO optimization, and managing online shop content. Earlier career achievements include leadership positions at Leinhäuser Language Services GmbH, focusing on editorial management and account leadership, as well as translation and communication roles in various organizations. Minna holds a Master's degree in Intercultural Communication and Translation from ISIT, further enriched by studies at Heidelberg University.
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Dragons Group
Dragons Group is a new kind of agency that help brands transform the way they operate. Brands require a constant stream of fresh, agile solutions in order to thrive within a marketing landscape that's constantly changing. We drive change directly from within by identifying the organisational changes that need to take place within a business and then working together with the client to design and implement the best solution to support those changes. Applying our proprietary four stage process, we first understand the challenges faced by our clients, design a tailored made solution that delivers to objectives, support the implementation and work closely on evolving the model to adapt to any changes in the business. Unlike traditional agencies that operate as a separate entity to the client, we specialise in placing tailor-made teams of experts inside marketing departments. We provide the talent, structures and systems to support new and more dynamic ways of engaging consumers. Our core areas of expertise are in building in-house or hybrid content studios and supporting the organisational changes within our client’s teams, setting up the process and the teams from globalisation including adaptation and transcreation services and production execution models that delivers efficiency across your entire primary production supply chain.