Sarah Nicholson

Sarah Nicholson is an accomplished professional with extensive experience in brand and strategic communications, customer experience, and digital marketing. Currently serving as Group Director of Brand and Strategic Communications at Drax Group since June 2020, Sarah has previously held senior roles at Flybe, where significant achievements included leading the Virgin Connect Rebrand Programme, enhancing customer experience, and achieving record Net Promoter Scores. With a track record of transforming organizations towards customer-centricity, Sarah has also contributed to Immediate Media Co as Head of Product for Weddings, co-founded The Mumdrum, and played key roles at British Airways and oneworld Management Company. Sarah holds a BA (Hons) in Geography and is a fully qualified Chartered Management Accountant.