Dreamdata
Anton Lauritsen currently serves as an Associate Customer Success Manager at Dreamdata, starting in August 2023. With a background in customer success and content marketing, Anton previously held roles as a Customer Success Associate and Content Specialist at Dreamdata, a B2B Revenue Attribution Platform. Prior experience includes a communication internship at Raido, a non-profit focused on youth empowerment through education, where Anton enhanced the organization's digital presence. Additionally, Anton worked as a Support and Communication Employee at Happy Helper, Denmark's largest platform for cleaning services. Educational qualifications include a Master’s degree in Danish Communication and a Bachelor’s degree in Danish Communication, Media, and Language from the University of Copenhagen, complemented by a program in Rådgiverakademiet. Anton completed secondary education at Skive Gymnasium.
This person is not in any teams
This person is not in any offices
Dreamdata
8 followers
In B2B, the biggest challenge marketers face is connecting their activities with revenue. There are just too many touchpoints and people involved in the buying decision, resulting in complex buyer journeys and long sales cycles. Transparency gets lost. We’ve been there! In our previous jobs, we searched for a product that could replace our scrappy semi-solutions and actually help us understand the full value of our actions. We couldn’t find one. So we decided to build one ourselves. Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies who have the ambition to be truly data-driven. Our customers typically close multiple deals a month and do inside sales with a significant digital ad spend and have an annual revenue ranging from a few million to hundreds of millions of dollars. We pull together and clean existing, siloed, commercial data sources before joining them with behavioral data to give a holistic reflection of the actual B2B customer journey and transform it into easy-to-digest, actionable analysis. This allows demand generation and commercial ops professionals to uncover which B2B go-to-market (GTM) efforts are actually paying off and enables them to repeat the success and stop wasting money. With Dreamdata’s insights, it’s not unusual to see campaign effectiveness and marketing ROI improve by more than 50%.