Eline Cavalcanti

Eline Cavalcanti has a diverse work experience spanning several industries.

Starting with their most recent role, Eline currently serves as the Senior Director of Global Go-to-Market at DreamShaper. In this position, they are responsible for driving world-class Customer Acquisition Cost (CAC) metrics and building teams to refine the sales strategy. Eline focuses on creating differentiated product marketing plans tailored to client segments and buyer personas, improving lead generation and cultivating customer acquisition.

Prior to their current role, Eline worked at D2L as the Head of Channel and Partnership in Brazil. In this role, they led the national channel program and worked with select partners to establish connections and grow the business. Eline also served as the Territory Director for Northeast, North, Rio de Janeiro, and Espirito Santo, where they focused on introducing the Brightspace educational platform to new clients and improving their learning experience.

Before joining D2L, Eline worked as a Researcher at Fundação Oswaldo Cruz (FIOCRUZ), where they helped develop online courses for the Campus Virtual platform. Eline also played a key role in highlighting the COVID-19 course, targeting both the general public and health professionals across Brazil.

Eline also has experience working at Elfus as the Director of Product and later as the CEO & Founder. In these roles, they focused on developing scalable projects and identifying technological opportunities for the company. Eline also managed teams to develop new solutions and technologies, ultimately leading to the creation of new products.

In addition, Eline worked as a Researcher at Fundação Getulio Vargas, where they assessed the effectiveness of educational ERP systems in Brazil. Eline was part of the team led by former Education Minister, José Henrique Paim.

Prior to that, Eline served as the Head of Consultancy at Me Digital, where they managed portfolios, developed products, and implemented market penetration strategies.

Earlier in their career, Eline worked at Faculdade FACHA as the Education Technology Manager, where they oversaw communication, training, and the development of online content. Eline also held the position of Institutional Relations Manager, where they coordinated communication teams and processes.

Before joining Faculdade FACHA, Eline worked at PUC Rio as an Administrative Assistant, focusing on innovation projects and R&D. Eline was involved in managing documents, budgets, procurement, and internal communication.

Overall, Eline Cavalcanti's work experience showcases their expertise in product development, strategic planning, team management, and driving business growth in the education and technology sectors.

Eline Cavalcanti's education history includes a range of degrees and fields of study. In 2007, they obtained a Bachelor's degree in Journalism - Communication from Pontifícia Universidade Católica do Rio de Janeiro. Eline then pursued a Master of Business Administration (M.B.A.) in Gestão de Negócios from Ibmec, which they completed in 2014. In 2015, they specialized in Tecnologia da Informação para Educação, earning a degree from Federal University of Rio de Janeiro. Subsequently, Eline pursued a Master's degree in Informática, with a focus on Tecnologia em Tecnologia da Informação/Sistemas da Informação, which they obtained from the Federal University of Rio de Janeiro in 2021. Finally, in 2022 they attended Athabasca University for a course on Essential Skills for Leaders, emphasizing Leadership.