Shikhar Sahay

Shikhar Sahay is a seasoned marketing professional with extensive experience in leading digital and integrated marketing strategies across various industries, including sports, health, and wellness. Currently serving as Chief Marketing Officer at DriveFITT since January 2025, Sahay previously held positions such as Marketing Director and Head of Digital Marketing at Tide, and Digital Marketing Lead for the North America Market at Jmatek Limited. Sahay's career also includes leadership roles at Pine Labs, Fitness First India Pvt Ltd, and Max Life Insurance Company Limited, with a strong focus on generating business results and enhancing brand visibility. Sahay's educational background includes a Master's degree in Marketing and Strategy from Warwick Business School and a certification in Planning and Industrial Entrepreneurship.