Droga5
Lauren Williams possesses extensive experience in interactive production and digital media strategy. Currently serving as an Interactive Producer at Droga5 since June 2019, responsibilities include managing production timelines, developing interactive technologies for brands like Angry Birds and IHOP, and formulating actionable strategy reports for Ice Breakers. Prior experience at Viacom as a BET Social Media & Digital Video Intern involved creating content that significantly boosted video engagement among black millennials. At 10 Squared, contributions included leading a fashion show activation and enhancing audience interaction through effective marketing and social media management. Lauren Williams holds a Bachelor's Degree in Journalism with an emphasis in Strategic Communication from the University of Missouri-Columbia and studied at Università Cattolica del Sacro Cuore.
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Droga5
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Droga5, part of Accenture Interactive, is a creative agency with offices in London and New York. From integrated brand experiences to business design—and everything in between—Droga5’s work forges real, emotional connections with people and drives results through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010-2019).