Charleen Smotrycz

Charleen Smotrycz is an accomplished business leader with extensive experience in the branded merchandise and marketing sectors. As President of Dryvve since January 2024, Charleen oversees one of the largest certified women-owned branded merchandise agencies in the United States, focusing on providing custom and e-commerce-based solutions for Fortune 500 companies and large non-profit organizations. Prior to joining Dryvve, Charleen served as President of Consolidated Marketing Services (CMS) for nearly 37 years, where leadership was demonstrated in delivering comprehensive event merchandising, branding, and product development services to a diverse clientele. Charleen began their career as an Account Executive at Epsilon, and holds a degree from Endicott College.