Anirban Datta

Anirban Datta is an experienced marketing professional currently serving as the Marketing Manager and Lead at DS Group since May 2024, overseeing marketing efforts for the Senior Living Vertical. Previously, Anirban held various roles at Antara Senior Care from July 2018 to April 2024, including Manager of Marketing & Communication, where a complete brand identity for a new D2C vertical was established and product packaging was created for over 15 products. Anirban also achieved significant marketing targets, optimizing budget usage and leading initiatives that contributed to substantial gross closures in senior living projects. Anirban's career began in an executive role, focusing on pre-sales processes and client engagement. Educational qualifications include a Bachelor of Science in Botany/Plant Biology from Delhi University and a 10+2 from Sainik School Purulia, West Bengal.