DSA
Paul Ashby is a seasoned professional in the events industry with extensive experience in operations, event, and project management. Since August 2022, Paul has served as Project Director at DSA, a global experiential events agency, where responsibilities include creating immersive live and digital experiences. Prior to DSA, Paul was Events Director at The Ann Savva Group from February 2016 to August 2022, managing thousands of events for O2, including sponsorship activations and music festivals. Paul's career began in April 2001 as an Event Executive at BT Cellnet/O2 UK, leading to progressively senior roles such as Event Manager and Events Team Manager at O2 UK. Paul’s educational background includes studies at Bicton College from 1996 to 1997.
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DSA
We create inspired real-life and digital spaces for exhibitions and events worldwide. From pre-event engagement to post-event contact, we’ll help you deliver an unforgettable experience and measurable results with ease. We are DSA, a thought-provoking design agency that creates award-winning three-dimensional environments. The company was formed in 1995 and has since been producing experiences for clients across a range of sectors around the globe. Between us, we have worked in pretty much every continent. We operate from our HQ in the centre of the UK with our supporting network spanning over 25 countries and 12 production facilities. Our dedicated teams understand our mindset and we have long-established relationships with all our global build partners. We treat our clients as partners and believe the key to a successful relationship is through collaboration. Each project requires a different approach and we’re not afraid to push the boundaries to create maximum impact. Our job is to dissect your brief, challenge your aspirations and craft a unique response that sets you apart from your competitors.