Paul Ashby

Paul Ashby is a seasoned professional in the events industry with extensive experience in operations, event, and project management. Since August 2022, Paul has served as Project Director at DSA, a global experiential events agency, where responsibilities include creating immersive live and digital experiences. Prior to DSA, Paul was Events Director at The Ann Savva Group from February 2016 to August 2022, managing thousands of events for O2, including sponsorship activations and music festivals. Paul's career began in April 2001 as an Event Executive at BT Cellnet/O2 UK, leading to progressively senior roles such as Event Manager and Events Team Manager at O2 UK. Paul’s educational background includes studies at Bicton College from 1996 to 1997.