Gabriela Cadena Rojas

Gabriela Cadena Rojas is an experienced professional in consumer insights and market research, currently serving as Consumer Insights Sr Manager at dsm-firmenich since May 2014, focusing on fabric care, household, and skin care products. Prior to this role, Gabriela worked as Consumer Insights Manager at Mead Johnson Nutrition, managing insights for infant formulas under the Enfamil and Enfagrow brands. Gabriela's earlier experience includes positions as an Analyst at SCA Hygiene Products, where responsibilities encompassed various personal care categories, and as a Scholar at Kraft Foods Group, specializing in market data analysis. Gabriela holds a Licenciatura en Mercadotecnia, Investigación de Mercados from Tecnológico de Monterrey and additional educational credentials from Instituto Tecnológico Autónomo de México.