Alice Fairfax

Sr VP Ideation Experience Design at DTGO

Alice Fairfax is an experienced professional with a diverse background in creative leadership, public relations, and performance. Currently serving as a Member of WXO - World Experience Organization since August 2023, Alice previously held the role of Senior Vice President of Ideation Experience Design at DTGO Group of Companies, where responsibilities included leading story training across various business units and developing narratives for themed events. Prior experience includes a significant tenure at the Dr. Phillips Center for the Performing Arts, where Alice produced over 30 media campaigns for National Broadway Tours and crafted numerous sales campaigns. Additionally, at The Walt Disney Company, Alice excelled as a writer and facilitator, creating scripts and training programs while also engaging audiences through performances. Academic accomplishments include a Bachelor of Arts in Liberal Arts and Sciences from Rollins College, alongside training at Circle in the Square Theatre School and educational experiences at the International School of Stockholm and Winter Park High School.

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