Vanessa Martins

Vanessa Martins currently serves as Global Director of ABM & Demand Generation at DTiQ, where responsibilities include developing demand generation strategies, managing KPI development, and overseeing integrated marketing plans. With extensive expertise in B2B marketing and account-based marketing, Vanessa has successfully implemented programs targeting various industries, optimized engagement personas, and enhanced buyer journeys through digital strategies. Prior roles include Senior Manager for Regional Enterprise GTM and Growth Marketing at Cyxtera Technologies, and Americas Lead for Partner & Field Marketing Manager at BMC Software, among others. Vanessa holds an Executive Education Program from Stanford University and an MBA from Insper Instituto de Ensino e Pesquisa, complemented by degrees in Marketing and Social Communication.