Natasha Sbeih

Natasha Sbeih is a marketing and commercial manager with over 10 years of experience in consumer marketing, acquisition, and product management. Currently serving as Segment Marketing Manager at du since January 2020, Natasha has a strong focus on launching products, growth strategies, partnerships, customer centricity, digital enhancement, and commercial planning, achieving targets and P&L performance. Prior experiences include leadership positions at Zain Jordan, where Natasha managed customer value management, prepaid marketing, and corporate marketing initiatives, contributing to ARPU upgrades and customer retention. Natasha's career began in marketing coordination and account management roles, building a solid foundation in client relations and media interactions. Natasha holds a marketing degree from University of Jordan and an academic background from Fransiscan Sisters School.