Shehan Samaranayake

Shehan Samaranayake has over 18 years of experience in the banking industry, specializing in digital marketing and performance. Shehan'smost recent role was as the Digital Acquisition & Engagement Lead at Dubai Islamic Bank, where they started in February 2022. Previously, they worked as the AVP - Digital Engagement at MashreqNeo from August 2021 to January 2022. Prior to that, they held the position of AVP - Product Management/Digital Sales at Mashreq Bank from May 2019 to August 2021.

Before joining Mashreq Bank, Shehan worked at RBS as the Senior Digital Marketing & Performance Manager from January 2018 to April 2019. In this role, they developed and executed the digital strategy for business banking, managed a team, and implemented various digital media campaigns. Shehan achieved significant milestones such as improving media efficiency, optimizing loan application conversion rates, and negotiating a deal for increased application volumes.

Shehan's earlier experience includes roles at Lloyds Banking Group, Lloyds TSB International Retail Banking, The Hongkong & Shanghai Banking Corporation Limited (HSBC) Sri Lanka, and Sampath Bank, where they gained expertise in digital performance, analytics, web development, and credit cards.

Overall, Shehan Samaranayake has a proven track record of driving digital engagement, optimizing performance, and delivering successful digital marketing strategies in the banking industry.

Shehan Samaranayake obtained a PGD in Strategic Business IT from NCC Education United Kingdom from 2008 to 2009. Prior to that, Shehan pursued a degree in Business Computing from the University of Wolverhampton, which they completed from 2007 to 2009. Later, from 2010 to 2011, Shehan attended the University of Hertfordshire and earned an MSc in Strategic Business IT. Additionally, Shehan has obtained various certifications such as "Building Your Marketing Technology Stack" from LinkedIn, "Google Ads Apps Certification," "Google Analytics," "Machine Learning for Marketing: Essential Training" from LinkedIn, and "Product Management: Building a Product Roadmap" from LinkedIn, all obtained in 2021.