Omar Shahid is an accomplished marketing professional with extensive experience in performance marketing and digital strategies. Currently serving as Associate Manager of Performance Marketing at Dubizzle Group since May 2022, Omar previously held key roles at OLX Group as Performance Marketing Lead and JOMO in the same capacity. A significant tenure at GroupM included positions as Senior Media Planner and Digital Media Planner, where Omar executed various successful campaigns for renowned brands such as Nestlé, focusing on lower funnel conversion and remarketing strategies. Earlier experience includes roles at Nestlé Pakistan in digital listening and social media management, as well as positions in marketing management at FinSurgents and MCB Bank Limited. Omar holds an MBA in Marketing and a BBA with double majors in Marketing and Finance from the Lahore School of Economics.