Betsy Sednaoui

Betsy Sednaoui is an experienced Senior Web Analyst currently with Duluth Trading Company, leading site analytics optimization and driving conversion and revenue growth through strategic collaboration with marketing, UX, and development teams. Previously, Betsy held senior analyst positions at MERGE and DISH Network, managing analytics roadmaps for ecommerce clients and optimizing conversion through rigorous A/B testing and tracking implementations. Betsy's earlier roles, including Associate Producer at National Geographic, focused on configuring analytics dashboards and executing user testing for enhancing web performance. Betsy's background also includes experience in festival management and marketing, complemented by a strong educational foundation from the University of Virginia and The Taft School.