Chris Roughton

Chris Roughton is an experienced creative professional with a robust background in brand management and design. Currently serving as the Head of Creative Content at Dunelm since March 2020, Chris oversees the execution of the Dunelm brand, focusing on differentiated customer experiences and coherent brand storytelling. Prior to this role, Chris held the position of Senior Creative Manager at Dunelm, leading a team in the production of creative content across various channels. A former Senior Creative Manager at N Brown Group, Chris directed a ten-member team and was responsible for fashion photography and brand content for multiple labels. Additional experience includes positions as Design Manager at Simply Be, Zendor, and Shop Direct, as well as Graphic Designer at Argos. Chris holds a BA (HONS) in Graphic Design from Northumbria University.