Nicola Fox

Nicola Fox is an experienced marketing professional with a focus on CRM and loyalty management. Currently serving as Head of CRM at Dunelm since January 2024, Nicola previously held the role of Freelance CRM & Loyalty Manager at Fine Tooth Comb from April 2019 to April 2024. Prior experience includes Head of CRM at Missguided and Head of Digital Marketing at Holland & Barrett, where Nicola managed comprehensive marketing activities and external agency relationships. Earlier roles at NBTY Europe involved developing loyalty programs and managing product marketing. Nicola began a career in retail marketing with Thorntons, supporting numerous retail locations. Academic credentials include a Bachelor of Arts in Politics & German from the University of Bradford.