Arisha Nomani is a Marketing Specialist at Xpoint, where responsibilities include managing the production and performance of marketing campaigns and copywriting for various content formats. Previously held roles include Marketing Executive and Sales and Marketing Coordinator, focusing on designing marketing materials and utilizing CRM software to track sales progression. Arisha gained additional experience as an intern at Initiative, where campaign analysis for digital and social channels was conducted, and at Yum! Brands, where contributions to marketing campaigns and benchmark analysis were made. Earlier internships included roles with Avis Rent A Car UAE and Electrolux, where HR and marketing tasks were handled, respectively. Arisha holds a Bachelor of Science in Finance, Accounting, and Management from the University of Nottingham and a High School Diploma in Commerce from Delhi Private School Dubai.