Frerick Hoeksma

Frerick Hoeksma is a seasoned Key Account Manager with a diverse background in brand management and category management within the retail and consumer goods sectors. Currently with Duracell Inc. since May 2022, Frerick manages key accounts across various European retailers. Prior experience includes a role at Barilla Group, overseeing multi-brand account management for notable brands like Barilla and Wasa, and an assistant category management position at Detailresult Groep, focusing on multiple supermarket categories. Educational qualifications include an MBA in Marketing from the University of Groningen and advanced negotiation training from The Gap Partnership. Frerick also holds a Bachelor of Commerce from NHL Hogeschool and has completed internships in trade marketing and brand management at Lidl Nederland and BERRIA BIKE S.L.