Karissa Reyes

Karissa Reyes, MBA, is an accomplished marketing professional with extensive experience in customer marketing and brand management. Currently serving as the Marketing Manager for North America Customer Marketing at Duracell Inc., Karissa leads the development and execution of shopper marketing plans for major retailers in the food and home hardware segments. Previous roles at Duracell include Global Category Manager and Associate Business Development Manager, where responsibilities ranged from managing a significant budget to executing successful marketing strategies that enhanced brand penetration. Prior to Duracell, Karissa worked at FrontLine Marketing as a Senior Account Executive, generating considerable sales increases and brand visibility for key clients like Johnson & Johnson. Karissa holds a Master of Business Administration from the University of Connecticut and a Bachelor's Degree in Marketing and International Business from Quinnipiac University.